What’s the best strategy to broadcast and protect a for-pay live event?

Learn here how to perform a festival on Twitch or Mixcloud to secure your paywall event
What’s the best strategy to broadcast and protect a for-pay live event?

Twitch and Mixcloud are the most common places to broadcast music in 2022 , like Youtube, Facebook, and Instagram often mute your live streams, even if you own rights to publish.

It’s tough to stream live music in good conditions. It’s even more challenging to protect these streams from sharing if you want to provide tickets or if you’re going to organize multiple artists’ events, aka virtual festivals.

Paywall live stream for one or multiple artists? Make sure you choose the right destination and the proper protection for your live streaming event.

Twitch

Twitch doesn’t allow unlisted streams, so if you want to hide your next live stream, you have to create a new account and not fill in any metadata to be easily found in the search engine. Cumbersome. And still, anyone who gets access can share with anyone. If multiple viewers watch the show, it becomes promoted on Twitch and easy to find. If you want to promote your stream on Facebook, Youtube, Instagram, or others, you must use a complementary solution like Restream. Twitch doesn’t offer any paywall solution but some subscription or tips solutions. Twitch doesn’t provide any explanation for multiple streamers to one destination (e.g., a virtual festival). Twitch might delist or mute any archive containing music.

Mixcloud

Mixcloud allows unlisted streams, so your live stream cannot be found through the Mixcloud interface. But Mixcloud always uses the same URL for live streaming and doesn’t allow embedding. This means that anyone who has access to your profile once can know your live streaming URL and that anyone who is buying a ticket and getting this URL can freely share it with others. On top of that, Mixcloud doesn’t allow promotion on anything for unlisted streams and only Facebook and Twitch for public streams. Mixcloud provides tipping for any live stream. Mixcloud doesn’t offer any solution for multiple streamers to one destination (e.g., virtual festival). Mixcloud doesn’t offer any archive. Mixcloud doesn’t support Adaptive bitrate switching (real-time quality switching between 360p and 1080p according to viewer’s connections)

DJing

DJing can be used as a standalone live streaming service (no external platform) or a service that restreams to others () to enrich them with additional features (switching between sources, promoting for-pay events with limited duration preview on Facebook pages, Instagram stories, Twitch channels, and others). As a standalone, all streams are unlisted (no public stream) and can be secured on-demand so that multiple viewers cannot share any URL. Ticketing is part of the platform, with Paypal or wire transfer (Stripe) no matter if you use it standalone or if you use it only for ticketing or other features and use a traditional platform for broadcast. Archiving is possible for catchup/replay or another usage (under DMCA). Tips are also possible beforehand (by paying more than the minimum ticket price) or at the show’s end.

Features Twitch Mixcloud DJing
Max video quality 1080p/3Mbps 720p/3Mbps 1080p/7Mbps
Max audio quality 160kbps 320kbps 320kbps
Adaptive quality Partners
Tipping
Ticketing
Social Promotion Limited
Unlisted/Private Limited
Viewer-only URL
Festival support (1)
Embed
Archiving (2) (2)
Pricing Free From USD11 per month From USD1 per hour
(1) Internal or external (festival can be broadcasted on DJing, Twitch, Mixcloud and others)
(2) Needs to be compliant to copyright